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 Multiple Choice
1. b  
2. d  
3. a  
4. b “Revenue” is a word that confuses many people. Usually they think revenue is the same thing
as wealth (like cash, or some other valuable thing). Revenue is not a thing . Revenue is a
measure of what customers paid for something the business sold. Revenue confirms the
added value of what the business is offering.
5. d A business does not really know the total added value created by consuming resources until a
sale is made. Making a sale does not mean there is a profit.
6. b Expenses are resources that are used up in operations and reduce wealth. Whether or not
expenses will add value depends on how the resources are used.
7. c  
8. c  
9. a Notice that (d) is incorrect because a business can be adding value and still have a loss. This
is because it is not adding enough value!
10. c Customers do not want cookie prices increased because of resources consumed by waste
and loss.
Learning Goal 1
SOLUTIONS
     
Learning Goal 1: Explain What a Business Is and What It Does
S1
 

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